ZOE

When the ZOË boutique first opened its doors in 1995, it was a different place entirely.  It packed all its style into a mere 600 square-feet in the heart of downtown Princeton.  Since then, the ZOË boutique has not only added shoes and accessories to its inventory, but it has also acquired more space. A couple of big moves (across the street in 1998 and across the other street in 2004) and one recent move in summer 2017, up to the bustling and exciting Nassau street sector of Princeton.

With its swelling space and repertoire, ZOË has become Princeton’s very own style landmark. The woman who made it all possible is owner Lisa Brock, a graduate of Fashion Institute of Technology.  For the past twenty years, Brock has combined her design expertise and business instincts to transport high fashion to what used to be the unfashionable “burbs.” Her finger always on the pulse to keep only the freshest looks hanging from ZOË’s racks.