Experience Princeton Unveils New Name and Brand Identity

The Princeton Business Partnership is pleased to announce Experience Princeton as its new name with a new logo and tagline to support its brand strategy.

Experience Princeton President Aubrey Haines notes, “The Experience Princeton brand was developed with many purposes in mind: to welcome visitors from around the world, to uphold Princeton’s reputation for excellence, and to be a responsible, engaged and forward-thinking ambassador for local business.”

The logo includes a stylized compass to represent a sense of place, which could appear as a location on a map or a conversation bubble. Gail Rose, Managing Director of Ananta Creative Group in Princeton, whose company designed the logo, explains, “Princeton is a great place to meet and collaborate, engage in fascinating discussions, and be part of a community. The logo reflects a lively spirit, a place to be.”

The tagline developed to accompany the new logo is “Discoveries Around Every Corner.” According to Marketing Team Co-Chair Joy Chen, “People love to come to Princeton and walk around, go to the theater, try new restaurants, enjoy live music performances, and indulge in a scoop of artisanal ice cream or a steaming cup of coffee or afternoon tea. No matter where they go, they are likely to discover something new and intriguing."

The marketing team is one of the many teams from Experience Princeton hard at work launching several key initiatives to improve streetscapes, strengthen marketing and support economic development. Experience Princeton will help to support and promote a number of popular events, including Princeton Restaurant Week, scheduled for March 5-11, 2023. Anyone interested in getting involved and volunteering should contact Isaac Kremer, Executive Director, Experience Princeton.